Best Ad Campaigns 2021

Here are the best ads that deserve a place in advertising history during Covid times, that won consumers’ hearts and wallets that too with low budgets and simple ideas.

Here are the campaigns that stood out this year:

Facebook | More Together | Pooja Didi

It was arguably the most challenging Diwali ever, as illusions of a return to normalcy kept getting shattered. The inevitable economic trickle-down of gloom was captured in this story from Facebook, as was the message of hope. While celebrating a large-hearted young employer in testing times, the film by Taproot Dentsu highlighted how we can do ‘More Together’.

Bhima Jewellery | Pure As Love

From Brooke Bond to Bhima Jewellery, transgender individuals have become a familiar feature in Indian advertising in recent years. Yet this one (by Animal) from the Kerala jeweller stands out. A traditional category like jewellery would have fought a hundred internal battles before going ahead with this celebration – of the acceptance of a transgender girl’s identity by her family and celebrating her as a bride.

Fi

Believe it or not, Fi’s unique campaign is actually just a bunch of PPTs. To show people how Fi can help them save smart, the neobank rolled out a campaign which they literally saved smart on – while grabbing people’s attention unlike any other ad.

HomeLane

There’s nothing more popular and relatable on social media than memes. These humorous dubbed meme ads by HomeLane feature a split screen with people looking to renovate their spaces on one side and MS Dhoni on the other.

Khatabook

MS Dhoni hits it out of the park in an all new avatar – Dhande Ka Doctor – in Khatabook’s new ad campaign. The cricketer diagnoses small businesses with hilarious ailments such as ‘loss motion’ and ‘dependelytis’, offering Khatabook as the medicine to their problems.

CRED

Javelin throw champion and star of the hour Neeraj Chopra shows off his acting skills by taking on multiple avatars in CRED’s new ad. From pesky journalists to directors who can’t wait to launch you and make you a star, Chopra does it all in this delightful ad.

Unacademy | #TeachThemYoung | Know When She Needs You

Online education as a category is among the largest advertisers today. There are multiple brands in the fray. Making this powerful statement ahead of Women’s Day, Unacademy underlined the need to unlearn some ingrained beliefs with this ad by Lowe Lintas. And #TeachThemYoung.

Horlicks | Tum Kab Itne Bade Ho Gaye

The brand took a brave turn from spelling out product benefits. In the ad by FCB India, a young girl changes a flat tyre at night while traveling with her mother and younger sibling. She’s seen her father do it, she reveals, while her proud mother looks on. This is storytelling that can elevate advertising in the category.